十二只 // TWELVE ANIMALS
is a project called Piece Together for Peace. Below is the concept of the designer from
Graflex Directions.
THE PROJECT CONCEPT :
I came up with this idea as i was planning for the content of New Year's greeting cards for 2005.
The image of the war in Iraq was still lingering on at the time in 2004. It could only have been
because i was so benumbed by a peaceful life in Japan, but i naively believed that there would be
no war in the 21st century.
Even after the so-called century of wars, not having learnt the lesson from the past, human
beings are still burning the flame of wars.
The profit-seeking econimic system may be a cause of this.
I felt that we human beings will never unite as one unless we are in an equally threatening
situation such as the one caused by aliens from out space attacking the earth.
How can we unite as one?
All the countries in the world should help and cooperate with each other.
This project was generated by an idea that the image of humanity united as one could be build
by creating a figure combining "Nation" "Cooperation" and "Peace" with all continents and
islands of the world.
Our Theme, "PIECE TOGETHER FOR PEACE" means that "PEACE" can be created by putting
together "PIECE" like a puzzle. It is also a pun with "PIECE" and "PEACE".
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About the Twelve Animal Signs of the Japanese Zodiac
It is customary in Japan to send New Year's greeting cards with an animal sign of the zodiac for
the upcoming year printed on them. The japanese zodiac has the names of 12 animals.
The zodiac orginated in China. Since making its way to Japan, it has been used widely as th
measure for times, directions, and years.
New Year's greeting cards are sent to people to show your gratitude for things they've done for
you through the previous year and to wish for their happiness, safety, and health for the
upcoming year.
We have chosen the zodiac and new Year's greeting cards as a motif for this project with the
hope that the whole world will be blessed with peace.
TWELVE ANIMALS
2007
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RAT
COW
TIGER
RABBIT
DRAGON
SNAKE
HORSE
GOAT
MONKEY
ROOSTER
DOG
BOAR
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Interesting uh! I was quite inspired by the concept and the moral values behind the meaning.
All images and animation are credits from www.graflexdirections.com
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